QUANTITATIVE RESEARCH
Quantitative Research is the collection of data and insights from consumers and businesses usually in the form of questionnaires.
Quantitative Research asks questions like When? Where? and Which?, all of which give definitive answers you can attach values and measures to.
POSTAL SURVEYS
To reach those respondents who are inaccessible using either face-to-face or telephone methods, we can source databases for you and mail your target market with self-completion questionnaires.
FACE-TO FACE SURVEYS
We not only have a local fieldforce of fully trained Market Research Interviewers, but we also operate on a national basis, and can carry out face-to-face interviews either at street level or door-to-door.
TELEPHONE SURVEYS
For surveys requiring quick turnaround we operate a fully supervised unit with up to eight workstations. All telephone numbers are fully screened to omit householders who are TPS (Telephone Preference Service) screened.
ONLINE SURVEYS
Using the most up-to-date secure online questionnaire software, we can formulate, upload and electronically distribute questionnaires to your target audience. This can be done via a link on your website or via e-mail.
CASE STUDIES
CLIENT
Capita Local Government Services
PROJECT DESCRIPTION
To carry out an annual Customer Satisfaction Survey tracking residents’ satisfaction with the handling of council tax and housing benefits enquiries over a 4 year period.
METHODOLOGY
Every fourth quarter we carried out 1,000 telephone interviews with residents who had recently been in touch with their local council to gauge their satisfaction with the way their enquiries were dealt with.
OUTCOME
Based on the findings of the research overall satisfaction increased from 54% in the initial baseline survey to 70% in the final year – the increase reflecting the new systems and procedures put in place by Capita management.
TESTIMONIAL
"Glad to be connected to a high class Liverpool company."
David West, Director, Capita Local Government Services, Foleshill Enterprise park, Courthauld Way, Coventry.
CASE STUDIES
CLIENT
Liverpool Primary Care Trust
PROJECT DESCRIPTION
Following the merger of three Primary Care Trusts into one, Employee Satisfaction Research was carried out among clinical and admin staff to gauge employees’ reaction to this very significant change.
METHODOLOGY
All staff were forwarded an e-mail outlining the aims and objectives of the research with a link to access an online questionnaire for them to complete. Upon completion, questionnaires were submitted directly to the Murray Consultancy for analysis and reporting.
OUTCOME
The results highlighted any fears or worries employees had about the merger and enabled the Primary Care Trust to structure their new organisation having consulted their staff about imminent changes.
TESTIMONIAL
"We have always found the Murray Consultancy, in particular their director, David Murray, has the capability of producing high quality research projects with actionable results produced as per our specification and within the set deadlines."
Jane Thomas, Head of Insight and Social Marketing, Liverpool Primary Care Trust, Arthouse Square, Liverpool.