Specialists in Qualitative Analysis, Research and Market Analysis |
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Qualitative ResearchMurray Consultancy Ltd offers a full Consumer and Business-to-Business nationwide Market Research service. The Murray Consultancy is listed on the National Business Link Consultants register and are approved suppliers to Business Link for Greater Merseyside. Through Business Link for Greater Merseyside we are able to offer Businesses funding of up to 40% off our fees with the help of European funding. |
Quantitative Research asks questions like When? , Where? and Which give definitive answers you can attach values and measures to. Qualitative Research answers questions like How? and Why?, which relate more to people's attitudes and perceptions. Should you want to generate such information about reactions to advertising concepts, packaging alternatives, new product launches, branding, or marketing ideas, we can offer you either of the two following methodologies: Focus Groups:On a local, regional or national basis we can recruit and moderate discussion groups of 8 - 10 participants who belong to any particular target or interest group. We have access to viewing facilities permitting the client to view the discussion. In-depth Interviews:We can carry out one-to-one in-depth incentivised interviews, which probe deeply into the respondents' perceptions and attitudes towards the subject matter of the research. The data emanating from either of these two methodologies can either be used on a 'stand alone' basis, or can be instrumental in designing a structured questionnaire for further quantitative research. |
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Market Research Company Based In Merseyside
Services : Desk Research : Quantitative Research : Qualitative Research : Customer Satisfaction Survey : New Business Start-up Research : Business Development Research : Employee Satisfaction Research : Advertising Research : Survey Questionnaire Design : Data Analysis : Latest News : Links |
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