OUR TEN CORE SERVICES

  • 1. QUANTITATIVE RESEARCH

    The collection of data from consumers and businesses usually in the form of questionnaires. Methods include:

    • Postal Surveys
    • Face-to-Face Surveys
    • Telephone Surveys
    • Online Surveys

  • 2. QUALITATIVE RESEARCH

    Qualitative Research answers questions like How? and Why?, which relate to people's attitudes and perceptions. Methods include:

    • Focus Groups
    • In-depth Interviews
    • Workshops
    • Technology of Participation

  • 3. CUSTOMER SATISFACTION SURVEY

    Loyalty research and customer satisfaction have become essential business tools to help retain and increase customers. The Murray Consultancy can carry out either face-to-face or telephone interviews among a representative sample of your customer base, to establish their level of satisfaction with your company’s products and services.

  • 4. DATA ANALYSIS

    All data tables will be cross-tabulated by whichever variables the client would require (for example age, social grade). A full report will then be generated which will contain a data table, a graph, and commentary for each question or part question asked. Also special multivariate analyses will be included in the report if appropriate.

  • 5. MULTI-VARIATE ANALYSIS

    Multivariate analysis uncovers the relationship between datasets. The analysis refers to a series of statistical techniques that simultaneously analyse two or more variables. Techniques include: correlation analysis, regression analysis, factor analysis, conjoint analysis and CHAID.

  • 6. ONLINE RESEARCH

    Online research is a form of Market Research that is conducted via the Internet with surveys hosted on websites and accessed by site users or by invitation via e-mail accessible via a link.

  • 7. SURVEY QUESTIONNAIRE DESIGN

    To collect data about customer preferences, purchasing behaviour, price sensitivity, response to advertising, a well structured, easy-to-understand, unbiased questionnaire is key to this information gathering process.

  • 8. NEW START-UP BUSINESS RESEARCH

    Online research is a form of Market Research that is conducted via the Internet with surveys hosted on websites and accessed by site users or by invitation via e-mail accessible via a link.

  • 9. EMPLOYEE SATISFACTION RESEARCH

    Dissatisfied employees perform below their potential resulting in high labour turnover. Employee Satisfaction Research gives an employee a ‘voice’ and facilitates the identification of problematic areas and issues. This will help in formulating strategies to raise employee satisfaction levels as high satisfaction levels can reduce employee turnover.

  • 10. DESK RESEARCH

    The Murray Consultancy has access to a wide range of databases and data services that can provide you with the information you are looking for.