ONLINE RESEARCH
This form of market research is conducted via the Internet either by hosting a questionnaire on the client’s website or by sending a link via e-mail to a target database.
Within our customised Questionnaire Analysis software there is a ‘bolt-on’ application enabling us to formulate, implement and analyse online questionnaires. The questionnaire is formatted within the software, tested thoroughly and enabled within the Murray Consultancy’s or the client’s website. An E-mail can then be sent to a target audience encouraging them to complete the questionnaire via a link which was identified for them on the E-mail. Upon completion, the respondent submits the questionnaire, which then appears in the Murray Consultancy’s inbox. All e-mails are then downloaded into a database for analysis and reporting purposes.
CASE STUDIES
CLIENT
Chartered Institute of Marketing, Merseyside and Cheshire branches
PROJECT DESCRIPTION
The overriding objective of the research was to canvass opinion from local members about how they feel the Institute’s local branch management are satisfying their membership needs and what other services could be provided to add value to their membership.
METHODOLOGY
After enabling the questionnaire within the Murray Consultancy’s website, an E-mail was then sent to all members by the Institute’s Head Office encouraging them to complete the questionnaire via a link which was identified for them on the E-mail.
OUTCOME
Findings from the research initiated changes to venues, preferred evenings to host events, topics of interest to members and the need to offer members added value services other than quarterly events.
TESTIMONIAL
"This research has been instrumental in helping us connect with our members and ascertain exactly what they expect in return for their annual subscription.”"
Rob Fearn – Former Chair of Merseyside Chartered Institute of Marketing
CASE STUDIES
CLIENT
Inner City Solutions, Liverpool
PROJECT DESCRIPTION
To ascertain to what extent tertiary education students have benefitted from a programme to enable them to secure employment.
METHODOLOGY
After enabling the questionnaire within the Murray Consultancy’s website, an E-mail was then sent to all students on the programme encouraging them to complete the questionnaire via a link which was identified for them on the E-mail.
OUTCOME
Findings from the research established the extent of securing employment for students and to what extent their skillsets and interviewing techniques had improved as a result of participating in the programme.
TESTIMONIAL
"This research has been instrumental in shaping the format and structure of this programme which will enable more students participating in future programmes to gain employment."
Simon Borkin, Consultant