MULTI-VARIATE ANALYSIS

Special multivariate analyses can add value to the meaning and interpretation of Market Research data and will be included in the final report if appropriate. Such techniques include:

  • Perceptual Mapping
  • Correlation Analysis
  • Regression Analysis
  • Conjoint Analysis
  • Cluster Analysis
  • Factor Analysis
  • CHAID

These techniques evaluate how data interact with each other and how each dataset impacts on other datasets within the survey.

CASE STUDIES

CLIENT

Liverpool Primary Care Trust

PROJECT DESCRIPTION

The client had developed a number of key attributes and trade-offs in relation to how Liverpool residents exercise their choice of health care provider to enable the formulation, implementation and evaluation of their outside-of-hospitals strategy.

METHODOLOGY

600 users of health services were shown a number of service permutations and were asked to sort and rank each of them from most preferred to least preferred option. A statistical technique called Conjoint Analysis was applied to ascertain which service permutation derived the highest levels of utility.

OUTCOME

Establishing the trade-off of residents being prepared to travel further to access a wider range of services has led to the introduction of Neighbourhood Health and Treatment Centres across the City of Liverpool.

TESTIMONIAL

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"The Murray Consultancy applied a ‘ground breaking’ methodology which has enabled us to plan the provision of Primary Health Care for the next few years.”"

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John Prescott, Head of Evaluation and Planning, Liverpool Primary Care Trust.

CASE STUDIES

CLIENT

Capita Local Government Services – Employee Satisfaction Surveys

PROJECT DESCRIPTION

To establish the key drivers of Employee Satisfaction and Dissatisfaction across 14 Capita Call Centres.

METHODOLOGY

1,200 staff took part in this survey which asked them to score their levels of satisfaction with over 30 aspects of their employment with the company.

OUTCOME

Using Regression Analysis from a list of 30 possible options we were able to establish the three key drivers of employee satisfaction and dissatisfaction resulting in the client being able to focus their operations strategy and continuously reduce labour turnover.

TESTIMONIAL

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"The methodology to be employed will mirror the successful implementation of online completion and analysis as was carried out at fourteen sites."

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Susannah Jordan, Head of Employee Engagement and Communications, Capita Local Government Services, Bromley.