EMPLOYEE SATISFACTION RESEARCH

Employee satisfaction is the terminology used to describe whether employees are happy and contented and fulfilling their desires and needs at work. Employee satisfaction is a factor in employee motivation, employee goal achievement, and positive employee morale in the workplace. Employee satisfaction, while generally a positive in your organisation, can also be a detrimental to the company’s goals if mediocre employees stay because they are satisfied with your work environment. Employee satisfaction is measured by anonymous employee satisfaction surveys administered periodically that gauge employee satisfaction in areas such as:

  • Management style
  • Understanding of mission and vision
  • Empowerment
  • Teamwork
  • Job satisfaction
  • Communication
  • Working environment

The Murray Consultancy Ltd won the prestigious BIG Market Research award in 2006 for a paper submitted into how to effectively measure employee satisfaction. We used two techniques:

  • Perceptual mapping – establishing what is important to employees, how satisfied they are with those thinks they consider important and measuring and mapping the gap between importance and satisfaction.
  • Regression analysis – establishing what are the key drivers of satisfaction and dissatisfaction by correlating statistically which mix of aspects of employee satisfaction best explain why employees are satisfied and why some are dissatisfied.

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