DATA ANALYSIS

We use market research industry standard software to analyse your survey data, not just to produce standard frequency analysis and cross-tabs but a wide range of multi-variate analysis which evaluates the interrelationship between data sets.

Special multivariate analyses can add value to the meaning and interpretation of Market Research data and will be included in the final report if appropriate. Such techniques include:

  • Perceptual Mapping
  • Correlation Analysis
  • Regression Analysis
  • Conjoint Analysis
  • Cluster Analysis
  • Factor Analysis
  • CHAID

These techniques evaluate how data interact with each other and how each dataset impacts on other datasets within the survey.