Market Research Data Analysis: Specialists Questionnaire Data Design and Analysis

Data Analysis:

 
      
 

Data

Upon receipt of the Market Research Data from the Interviewers, all data will be entered into the Questionnaire Analysis Software Package SNAP. Upon Market Research Data entry, a 10% data validation or verification process will take place where the quantitative data from 10% of the questionnaires will be reinput to ensure the data has been correctly input. The SNAP software is preprogrammed to make random selections of data cases for validation purposes.  

Market Research Data Analysis:

All data tables will be cross-tabulated by whichever variables the client would require (for example age, social grade). A full report will then be generated from the data tables which will contain a data table, a graph, and commentary for each question or part question asked. Also special multivariate analyses will be included in the report if appropriate. These will include:

  • Perceptual Mapping
  • Regression Analysis
  • CHAID
  • Cluster Analysis
  • Factor Analysis

Murray Consultancy Ltd offers a full Consumer and Business-to-Business nationwide Market Research service. The Murray Consultancy is listed on the National Business Link Consultants register and are approved suppliers to Business Link for Greater Merseyside. Through Business Link for Greater Merseyside we are able to offer Businesses funding of up to 40% off our fees with the help of European funding.

 

 

 

 

Market Research Company Based In Merseyside


The Murray Consultancy Ltd – winners of the 2006 B.I.G. European Market Research Award

 Contact Us : Home : About Us : Market Research Company : Testimonials

Services : Desk Research :  Quantitative Research : Qualitative Research : Customer Satisfaction Survey : New Business Start-up Research : Business Development Research : Employee Satisfaction Research : Advertising Research : Survey Questionnaire Design : Data Analysis : Latest News : Links